2024
Axis Studio (personal venture)
weareaxis.design
Background
Axis Studio is a design collective I founded to collaborate with startups and growing brands on digital design and identity projects. The goal was to create a distinct studio identity that felt confident, modern, and approachable — reflecting the kind of design partnerships I want to build.
Core problem
As a new studio, Axis needed a brand and online presence that would quickly establish trust, communicate design credibility, and appeal to early-stage businesses seeking design partners. The challenge was to craft a visual and verbal identity that felt both premium and personal - avoiding the corporate tone often associated with agencies.
Crafting the Approach
I approached the project as both designer and strategist, defining Axis’s tone, visual direction, and positioning around the idea of “design done together.” The brand was built to feel collaborative, grounded, and distinctly digital — the kind of space where good design meets good partnership.
Steps Taken
Brand Identity:
I designed a clean, modular logo system with adaptable layouts for social, web, and print. The colour palette uses muted neutrals contrasted with confident accent tones to communicate trust and creative clarity.
Voice & Messaging:
Created concise, friendly copy that invites collaboration - shifting from “agency” language to “studio partner” language. The tagline “Need a design partner?” reinforces the approachable, collaborative nature of the brand.
Website Design:
Built the site in Framer, focusing on clarity and conversion. Each section guides potential clients through services, case studies, and a simple contact process. Interactive motion and subtle grid layouts tie the experience together.
Visual System:
Extended the identity into social templates, proposal decks, and project mockups to maintain a consistent presentation across all touchpoints.
Results and Impact
Axis Studio now serves as both a professional brand and a live testing ground for refining my client process, service structure, and design systems. It has already generated client interest and collaborations through its website and presence, while helping me position myself more effectively as a digital designer and design partner.